
Jeff Bezos launched the largest online store in the world, Amazon in 1994. Amazon is a global technology firm that runs an online marketplace and offers a variety of goods and services, such as cloud computing, artificial intelligence, and e-commerce. It offers a vast selection of goods, such as music, books, movies, and electronics. Jamaica was just added to the list of 85 nations Amazon has approved for seller registration. South Africa, Pakistan, Venezuela, Saudi Arabia, and other significant countries have also been included in the list.
Amazon’s approval for Jamaica is an opportunity to digitize and help the island’s exporting or small enterprises meet the requirements they must fulfill to take advantage of opportunities in the international marketplace. In the past, Jamaicans needed to collaborate with an American or sell wholesale to an American in order to sell on Amazon. With this new opportunity, Jamaicans that have an online shopping presence on Amazon will be able to improve their businesses by expanding their target market and their customer base.
Here are the steps you can take to start selling on Amazon from Jamaica:
Step 1: Create an Amazon Seller Account
In order for anyone to start selling on Amazon, they will need to create an Amazon seller’s account. Sellers will need the following information to successfully complete the signup process:
- Business email address
- Internationally chargeable credit card
- Government ID
- Tax information
- Phone number
- A bank account that will allow Amazon to send you proceeds from your sales
The business name and registration number must be entered. Use your local taxpayer registration number if you’re an individual and don’t have a registration number.
Additionally, you will be required to provide a registered company address; you may use your home address for this. The entire name of the primary contact person and a phone number for verification are also required for this step. Depending on the type of business you have chosen—individual or business—this information may vary.
You must set up your selling profile after creating your seller account. This entails providing details about you and your company, such as your country of citizenship and birth, birth date, company name, contact information, and bank account information. Amazon will ask you to verify if the seller is the actual owner of the company or merely a representative.
Step 2: Choose your Selling Plan
Amazon offers two selling plans – the Individual plan and the professional plan which we can think of as standard and premium. Amazon offers sellers the flexibility of selling one item or selling thousands of items. It is important that you decide which plan is a better fit for your business. Sellers who anticipate selling fewer than 40 things per month should choose the Individual plan. This plan costs $0.99 per sale and you still decide what to sell. Additionally, advanced selling tools or programs are not necessary.
Sellers who wish to sell more than 40 items per month should choose the professional plan. This plan costs $39.99 per month no matter how many items you sell. If you choose to utilize the professional plan, you may want access to APIs and more selling reports. The professional plan is a great choice especially if you want to sell with programs like launchpad or Handmade.
Step 3: Get Familiar with Seller Central
You will have access to your seller central account once you register as an amazon seller. Seller central is your go-to resource for selling on amazon. You can do the following things from seller central:
- Keep track of daily sales for all the products you sell on amazon
- Utilize customer metrics tool to monitor seller performance
- Download custom business reports
- Keep track of your inventory and update your product listings from the inventory tab
- Open help tickets using the case log by contacting Selling Partner Support
Step 4: List the Products You’re Offering
Once you have completed the steps above, you must list each product and give a detailed description of the product you are offering customers. Each product will need to have specific information such as its pricing, quantity, weight, shipping requirements provided, etc.
Product Listings
Sellers must first establish a product listing in order to sell something on Amazon. If the product is already listed on Amazon, you can either match that listing or make a new listing if you are the first or only seller of the product you wish to sell. Depending on the seller’s selling strategy, sellers should upload and list their products in different ways. Individual sellers will list products one at a time, whereas sellers using Professional seller accounts have the option of listing their merchandise in large quantities using bulk uploading or inventory management with third-party systems.
A Global Trade Item Number (GTIN), such as a UPC, ISBN, or EAN, is typically required for products. These product IDs enable Amazon to recognize the precise item you’re selling. You won’t have to supply a product ID if you match a listing because it already exists. You might need to buy a UPC number or apply for an exemption if you’re introducing a new product to Amazon. Here are some of the other crucial details that go into each product listing in addition to the product ID:
- Stock Keeping Unit (SKU)
- Products name
- Description of the item in bullet points
- Product images
- Key phrases and appropriate search terms
Your product will be accessible to both B2C and B2B clients once you successfully list it. With only one account and no additional expenses, you may do this to expand the reach of your offers. The effectiveness of adding listings can be influenced by using best practices. Make it simple for customers to find your offerings by giving your products descriptive titles, crisp photos, and succinct feature bullets. Avoid things that could harm the launch of your products, such as variety issues, small and huge photos, and inaccurate product ids.
Product Details
Customers can examine an Amazon-sold item on a product detail page. The product detail page will undoubtedly be familiar to you if you’ve ever bought on Amazon. Customers may get all the necessary details regarding a certain item there. For products sold by many sellers, Amazon compiles information from each offer into a single product description page to give customers the best experience. Along with other sellers and manufacturers, you can suggest product information on a product detail page and ask for detail page reviews if you believe the information is inaccurate. Try to consider what will best assist buyers in finding your products, learning the responses to their inquiries, and making a purchasing decision as you’re developing your product detail pages. Make your listings succinct, precise, and simple to comprehend in order to provide the best possible consumer experience.
Your product details must have the following:
- Title not exceeding 200 words and the first letter of each word capitalized.
- Images with 500 x 500 or 1000 x 1000 pixels for quality listing.
- Variations such as sizes, colors, scents, etc.
- Bullet points with short, descriptive sentences that highlight benefits and key features.
- Feature offer that allows customers to add products to their carts or purchase right away.
- Provide other offers like different pricing, shipping options, coupons, etc.
- A description that has keywords that improve your chances of customers finding your product listings.
Step 5: Payment and Shipping Options
You must configure your payment and shipping choices in order to get paid for the goods you sell on Amazon. This involves setting up your delivery costs and deciding on a payment option. Amazon offers a variety of delivery and payment alternatives. You can either opt to handle the fulfillment yourself (merchant fulfillment) or choose to use one of Amazon’s fulfillment centers (Fulfillment by Amazon (FBA))to store and distribute your products. Each method has its own uniqueness and benefits therefore it is your responsibility to decide which method is best for your business. Your seller account must have information on your preferred means of shipment and payment.
Merchant Fulfillment
Merchant-fulfilled basically indicates that you personally keep and deliver goods to customers. You will receive a shipment credit from Amazon after they have charged you shipping fees based on the product category and shipping option you selected. It’s crucial to assess whether you can still price things successfully given that set shipping charges are applied to all items sold with an Individual plan. Using Amazon’s reliable network of shipping partners, the Buy Mailing tool can help you ship and confirm your orders, get a great deal on shipping labels, and monitor your shipments. Amazon offers free multi-channel shipping software called Veeqo that makes it simple to track inventory and purchase affordable shipping labels for all of your orders in one location if you’re fulfilling orders across numerous online retailers and websites.
Fulfillment by Amazon (FBA)
Amazon has multiple fulfillment centers around the world. If you choose FBA as your preferred means of shipment and payments, you will get to store your goods on their shelves. Along with other benefits (including automatic Prime membership and free Super Saver Shipping) that help you quickly develop your business, you also receive top-notch customer support and returns from Amazon. Using FBA, you will have to send Amazon your inventory. Amazon will scan your goods and make them available for purchase. Amazon will personally pack and delivers the ordered item to the consumers. Every two weeks, Amazon will take the customer’s payment and disburses the proceeds to you. Any questions, returns, and refunds are all handled through Amazon’s customer support department.
Step 6: Start Selling Your Products
After completing these steps, you can begin selling your goods on Amazon. To keep a high seller rating on the site, you’ll need to keep track of your transactions and promptly address customer queries if you opt to use the merchant fulfillment method. If you decide to use FBA, you can still keep track of your transactions.
It’s crucial to be aware that Amazon has a list of prerequisites for sellers, including possessing a valid tax ID number and abiding by local laws and regulations. Before beginning to sell on Amazon from Jamaica, you should become acquainted with these regulations. You can begin expanding your Amazon business as soon as you begin selling on Amazon. Amazon offers resources available to assist you in growing your business once you’ve started it. You may start connecting with B2C and B2B clients as soon as you decide to become an Amazon seller. Once you add listings, both clientele groups will utilize your deals, allowing you to get the most out of a single seller account.
Frequently Asked Questions
You have to create an Amazon account to have the freedom to sell a single item or thousands. Based on your needs, pick a selling strategy; you can modify it at any time. In order to establish a product listing and product detail page, users must use Seller Central. Amazon advertising and other marketing channels are available to promote products. When clients make a purchase, they rapidly fulfill orders. More details are provided above on the process.
The product, the product category, and the brand all affect what you can sell. A Professional seller account is necessary for some categories, while it is not required for others, and some categories contain products that cannot be sold by third-party sellers.
There are numerous strategies for boosting sales in Amazon’s stores. By employing Fulfillment by Amazon (FBA) to provide customers with Prime shipping, you can attract Prime subscribers. Also possible is providing promos, coupons, or lightning deals, you may enhance your advertising game.
You can create your own brand experience with Amazon Stores by registering as a Brand Owner.
Improve your content to increase sales. Additionally, you can manage consumer engagement to reach out to brand-loyal customers directly.
FBA stands for Fulfillment by Amazon. When you use FBA, Amazon pick, pack, ship, and offer customer care for the products you send to Amazon’s fulfillment centers.
Pay-as-you-go fulfillment is offered by FBA. The cost of storage and order fulfillment is your responsibility. Your payments include the cost of shipping; there is no additional charge for Amazon Prime FREE Two-Day Shipping or for free shipping on qualifying goods. There can be selling charges and other services.
The cost of delivery will vary depending on whether you want to manage logistics and customer support yourself, employ a combination of shipping methods, or use Fulfillment by Amazon (FBA).